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An essential read for anyone having to market a self-published or POD published book -
Amazon.com is the 800 pound gorilla of online bookselling. There are a large and growing number of other online booksellers (some are independent 'virtual' stores, while others, like Borders.com, are affiliated with traditional 'brick-and-morter' bookstores, and still others are specific to a particular publisher, like iUniverse.com) , but Amazon.com is by far the oldest, largest, best known, successful, and most important of them all. Amazon.com can (and often does) make the difference between a self-published author, a print-on-demand (POD) published author, a small-press author, or a major press mid-list published author being able to make a profit on their books. No small press publisher can afford to not list their titles with Amazon.com for the same reason - connecting with the reading public. In "Aiming At Amazon: The New Business of Self Publishing", an experienced writer of children's books for major publishing houses, as well as a successful self-publisher, Aaron Shepard draws upon his considerable expertise to teach novice authors who have (or are contemplating) self-publishing just how to utilize Amazon.com as a marketing resource for selling their book(s). The first major section, 'Publishing for Profit' begins with a basic introduction to the value of (and preparation for) online bookselling. The next section, 'Building Your Book', covers everything from title selection factors, to creating spin-offs, to crafting a marketable cover, to portability, to reprinting. Next is 'Meeting the Marketing' where Shepard covers data collection, publishing dates, pricing, book returns, book classification and description, publicity/promotion, and keeping track of book sales. "Aiming at Amazon' is specific to getting the book registered on Amazon.com, maximizing the benefits of being listed on Amazon.com, the various relevant features of Amazon.com, and 'the other Amazons'. The final section, 'Finessing the Future' addresses the issues of fine tuning a book, 'keeping it fresh', publishing more books, and how to deal successfully with a publishing industry and marketplace that is in a steady state of flux, change, and technological evolution. "Aiming At Amazon" is an essential read for anyone having to market a self-published or POD published book - and has a wealth of very practical and valuable information for small press publishers, novice free-lance book publicists, and mid-list authors of the larger publishing houses who find themselves having a major responsibility for promoting and publicizing their titles.
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Another Related Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com Products :
Customer Review for this product :
An essential read for anyone having to market a self-published or POD published book - Amazon.com is the 800 pound gorilla of online bookselling. There are a large and growing number of other online booksellers (some are independent 'virtual' stores, while others, like Borders.com, are affiliated with traditional 'brick-and-morter' bookstores, and still others are specific to a particular publisher, like iUniverse.com) , but Amazon.com is by far the oldest, largest, best known, successful, and most important of them all. Amazon.com can (and often does) make the difference between a self-published author, a print-on-demand (POD) published author, a small-press author, or a major press mid-list published author being able to make a profit on their books. No small press publisher can afford to not list their titles with Amazon.com for the same reason - connecting with the reading public. In "Aiming At Amazon: The New Business of Self Publishing", an experienced writer of children's books for major publishing houses, as well as a successful self-publisher, Aaron Shepard draws upon his considerable expertise to teach novice authors who have (or are contemplating) self-publishing just how to utilize Amazon.com as a marketing resource for selling their book(s). The first major section, 'Publishing for Profit' begins with a basic introduction to the value of (and preparation for) online bookselling. The next section, 'Building Your Book', covers everything from title selection factors, to creating spin-offs, to crafting a marketable cover, to portability, to reprinting. Next is 'Meeting the Marketing' where Shepard covers data collection, publishing dates, pricing, book returns, book classification and description, publicity/promotion, and keeping track of book sales. "Aiming at Amazon' is specific to getting the book registered on Amazon.com, maximizing the benefits of being listed on Amazon.com, the various relevant features of Amazon.com, and 'the other Amazons'. The final section, 'Finessing the Future' addresses the issues of fine tuning a book, 'keeping it fresh', publishing more books, and how to deal successfully with a publishing industry and marketplace that is in a steady state of flux, change, and technological evolution. "Aiming At Amazon" is an essential read for anyone having to market a self-published or POD published book - and has a wealth of very practical and valuable information for small press publishers, novice free-lance book publicists, and mid-list authors of the larger publishing houses who find themselves having a major responsibility for promoting and publicizing their titles.
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**********BECAUSE OF CHANGES AT AMAZON, READERS OF THIS BOOK SHOULD BE SURE TO VISIT THE AUTHOR'S WEB SITE FOR UPDATES**********
There has never been a self publishing manual like this.
"Aiming at Amazon" is NOT about getting your book into bookstores. Instead, it lays out an innovative approach that targets sales on Amazon.com. It reveals how to make a book sell well online, with tips never before offered. And it doesn't stop there -- it gives you a way to publish your book with print on demand that can double your profit per copy.
Avoid publishing plans that handicap you almost before you begin. Let "Aiming at Amazon" introduce you to the NEW business of self publishing.
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Aaron Shepard is a foremost proponent of the new business of profitable self publishing through print on demand, which he has practiced and helped develop since 1998. Unlike most authorities on self publishing, he makes the bulk of his living from his self-published books -- not from consulting, speaking, freelance writing, or selling publishing services. In a parallel life, Aaron is an award-winning children's author with numerous books from publishers large and small.
Another Related Aiming at Amazon: The NEW Business of Self Publishing, or How to Publish Your Books with Print on Demand and Online Book Marketing on Amazon.com Products :
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- The Fine Print of Self-Publishing, Fourth Edition - Everything You Need to Know About the Costs, Contracts, and Process of Self-Publishing
- ePublish: Self-Publish Fast and Profitably for Kindle, iPhone, CreateSpace and Print on Demand
- How to Make, Market and Sell Ebooks - All for FREE: Ebooksuccess4free
- Perfect Pages: Self Publishing with Microsoft Word, or How to Design Your Own Book for Desktop Publishing and Print on Demand (Word 97-2003 for Windows, Word 2004 for Mac)
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