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Co-Active Coaching: Changing Business, Transforming Lives

People must agree about this Co-Active Coaching: Changing Business, Transforming Lives (by Nicholas Brealey Publishing) :

Customer Review for this product :
amazon review buttonNo nonsense review by professional coach who uses this approach -
I am a professional coach who has been using these principles in my practice for a number of years. Initially, I thought some of them were somewhat questionable, but over time, I have found this to be the most powerful and simple methodology available. It is to learn and apply.

One principle of good coaching is to ask powerful questions. This is what evokes deep inquiry and access to important needs underlying emotions. This is primary focus of any coaching method, but this book emphasizes doing this within the context of a negotiated relationship which serves as a container for the client's process. This creates the safety for magic to happen.

This book emphasizes that it is the coach's responsibility to hold the client's agenda and take their leads from the client's process. This is much different than an arm's length approach centered on the coach's opinions and expertise. This is very validating to the person who is receiving the coaching and helps deepen the relationship. This creates a positive feedback loop over time and allows the person being coached to be more vulnerable.

Another aspect of this particular model is that it taps into people's peak experiences to mine for important values and experiences that point the way to fulfillment. If these are developed properly, they can help the client to propel themselves beyond their biggest fears. This dimension of the model relates to fulfillment which is the ultimate goal of this methodology along with balance and self-management.

The explanation of the overall model is excellent. Focusing on the client's fulfillment, balance and process forms the foundation of the coaching relationship. The authors clearly explain that the coaching relationship is continuously negotiated and refined so that a safe space is maintained that provides just the right balance of challenge and support for personal growth. This is a good foundation for any kind of interpersonal growth work and gives the coach frequently reality checks which are important in working with different personality types. Some other coaching models are prone to a lot of mind reading, but the negotiated relationship aspect of this methodology helps to counterbalance this tendency.

In Part II the authors talk about five foundational skills: listening, the use of intuition, curiosity, action and learning and self-management. It may seem obvious on the surface, but empathetic listening guided by curiosity and intuition helps people to really open up. This method places these skills squarely in the middle of the coaching process and emphasizes staying with the client's process in the moment and trusting the leads that come as pointers to solutions. The value of intuition in coaching can't be overestimated and in this way the model goes beyond simple talk therapy based on cognitive principles. As we all know, much of communication is non-verbal e.g. facial expressions, body language and tone of voice. Paying attention to these and other non-verbal cues often results in deep insights that might normally be dismissed.

I also like the explanation of the relationship between action and deep learning. These two areas can be looked at metaphorically as two legs walking. In other words, to move forward the person being coached needs to alternate between deep learning and taking action to move forward in their process. I have found this to be true. Deep learning by itself is not enough to bring about lasting change. One must alternate learning with taking what is learned and applying it in the world.

Overall, this method respects the client's unique process and provides a way to work with anyone where the coaches own projections are not likely to intrude. It is optimistic and trusts that at the core, the person is good and used methods that help the client to get to this "felt sense." This is complimented by an emphasis on embodying change which they refer to as the "in the bones" principle. I have used this method over many hours of coaching and it does get results. It is also easy for new coaches to learn and has built in mechanisms that prevent new coaches from getting themselves into trouble.

While in some ways the book could have been better written or organized, it is still well-presented and packed with lots of useful information beyond the basics. It also has specific tools and forms that a new coach will find useful in their practice.

I have read many coaching books and this is the best one I have found overall. I think any coach, manager, parent or counselor would benefit from reading this book. What this book doesn't address is how to get a practice up and running. However, that is not its purpose.


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Co-Active Coaching: Changing Business, Transforming Lives
More Detailed Product Description

When Co-Active Coaching was first released in 1998, this pioneering work set the stage for what has become a cultural and business phenomenon and helped launch the profession of coaching. Published in more than ten languages now, this book has been used as the definitive resource in dozens of corporate, professional development and university-based coaching programs as well as by thousands of individuals looking to elevate their communication, relationship and coaching skills. This fully revised third edition of Co-Active Coaching has been updated to reflect the expanded vision of the newly updated Co-Active Model and coaching course curriculum at The Coaches Training Institute, the training organization founded and run by the authors for 20 years. The third edition emphasizes evoking transformational change in the client and extends the use of the Co-Active Model into leadership management and its effectiveness throughout organizations. This edition also contains an on-line Coach’s Toolkit (replacing the CD of the second edition), several new coaching demonstrations and more than 35 updated exercises, questionnaires, checklists and reproducible forms.



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