Customer Review for this product :
The difference between designers and users - Let me start by acknowledging that the book is not perfect. The end notes are annoying and Norman can have a tendancy to ramble and I guess that not everyone would find that charming. However, I assert that the strengths of the book more than make up for its weaknesses-- it is an important book, and one that anyone engaged in designing things for other people should read.
The central point is simple-- the needs of the user are different from the needs of the designer. The designer might want everyone's actions with his system to be precise, the user might need to have a "good enough" range of precision approximation. The designer wants to make the knobs the same so they look good together, the user wants to be able to tell quickly which knob applies to which function. It's a basic concept that can't (particularly on the Internet today) be repeated often enough.
Norman looks at the kinds of errors people make in usage and discusses how designers can plan to prevent these kind of errors. He discusses some of the basic things that users find valuable and walks the reader through some classic (and often funny, because so recognizable) design errors.
The writing is clean and (with the exception of the aforementioned rambling) very clear. Norman's voice is full of humor and a real passion for the subject, and that voice is conveyed very well by the book.
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